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Wix Website Builds for Trades and Service Businesses

We build clear, professional websites that accurately reflect your capabilities and help you win better work.

 

Every site is shaped by competitor analysis, customer proof, and the real way your business operates — not generic templates.

Why Wix?

We choose Wix as our primary platform for most new builds because it offers the best balance of power, simplicity, and long-term maintainability for service businesses:

  • Everything in one ecosystem — hosting, analytics, forms, bookings, email marketing, and advanced animations

  • Professional, premium look without needing developers or complex plugins

  • Excellent mobile performance and built-in SEO tools

  • Easy for you (or your team) to update later without breaking anything

  • Strong built-in performance and security

We’re also experienced with Squarespace and WordPress and can support existing sites on those platforms, but for new builds we default to Wix.

How Our Websites Are Different

Most web designers focus on visuals. We start with research and positioning:

  • Competitor and market analysis (how customers actually compare you)

  • Customer proof and review landscapes

  • Service clarity and messaging that reflects operational reality

  • Recruitment/employer branding integration (Careers pages that actually work)

The result is a website that doesn’t just look good — it communicates value clearly and helps you compete more effectively.

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Our Process

I follow a practical, low-time-commitment process for busy owners and leaders:

  1. Discovery — Short call to understand your current situation, team, culture, and recruitment challenges.

  2. Research & EVP Development — I review your market, competitors, and internal strengths to build a realistic, compelling Employee Value Proposition.

  3. Asset Creation — I build the Careers landing page (on Wix or your platform), recruitment messaging, and supporting assets.

  4. Review & Refine — You provide feedback on the draft (much easier than starting from scratch).

  5. Handover & Implementation — Final assets delivered with guidance so your team can maintain and use them ongoing.
     

The whole process is designed to deliver usable results quickly with minimal disruption to your operations.

What’s Included in a Wix Website Build

  • Full site strategy and positioning

  • Custom design tailored to your brand and services

  • High-converting service pages with clear proof

  • Full copy writng

  • Careers / Employer Branding section (optional add-on)

  • Contact forms, quote requests, and lead capture

  • Basic SEO and AEO foundations

  • Training and handover so you can maintain the site

Built for 2026 and Beyond (AEO-Native Design)

Modern websites must perform for both people and AI tools. Our approach is AEO-native by design:

  • Structured, authoritative content that answers real customer and candidate questions

  • Clear headings, testimonials, and proof sections that AI tools can easily understand and cite

  • Strong Employee Value Proposition integration on Careers pages

  • Content architecture that increases the likelihood of being recommended when people ask ChatGPT, Perplexity, or other answer engines

Investment

  • Standard Wix Website Build — Starting at $3500 + GST (Includes full copywriting, research and design)

  • Full Employer Branding Package — Starting at $5,500 + GST (Incorporate a full employer branding strategy into the bulid)
     

Monthly / fractional support options also available.

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Ready to make your business more attractive to the right people?
Let’s talk about your employer branding needs.

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