ABOUT OSTIX
Ostix helps service businesses compete more effectively by turning market research and real operational insight into stronger websites and employer branding.
We focus on making your value clearer to both customers and potential staff — through better-positioned websites, compelling Careers landing pages, strong Employee Value Propositions (EVP), recruitment messaging, case studies, and practical proof assets.
This structured approach helps businesses become easier to find, trust, and choose — whether people are searching traditionally or asking AI tools for recommendations.
PERSPECTIVE
My thinking is shaped by long exposure to real operating environments rather than marketing in isolation. Before starting Ostix, I founded and grew an arboricultural business, then worked across operations, quoting, workforce development, recruitment, onboarding, internal communication, and performance systems.
This background means I don’t see websites, customer communication, recruitment material, or internal systems as separate pieces of the business. They are all part of how a service business explains what it does, proves its capability, supports its people, and prepares for the next stage.
A better website might be the first visible output, but the deeper work is about helping the business challenge default thinking and organise its market evidence, operational knowledge, and workforce insight into assets it can keep using.
WHAT OSTIX DOES
Ostix starts by building a structured picture of the business and the market it competes in. This may include competitor websites, customer reviews, service positioning, public proof, recruitment signals, existing documents, job photos, customer communication, internal systems and future direction.
From there, the work turns that context into practical outputs.
These may include service pages, case studies, quote follow-ups, FAQs, recruitment pages, job ads, onboarding material, reporting templates, proof-capture systems and lightweight processes.
The common thread is not the format of the asset. It is that each asset should help the business compete, communicate, recruit, delegate, scale or improve.
Education
Master of Business Studies (Distinction in Management) [view document]
Bachelor of Management Studies (Enterprise Development Major) [view document]
Master’s thesis: Skills Mismatches and Worker Shortages in the New Zealand Arboriculture Industry
Google Data Analytics Professional Certificate
Google Digital Marketing & E-commerce Certificate
FAQ
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